Palma Holding

Developer overview

Palma Holding is a Dubai company established in 1998, according to its website. It works across real estate development, sales and leasing, and property management, organised into divisions that include Palma Development, Palma Real Estate, Palma Communities and the Palma Core Foundation. Palma Development creates residential projects within established Dubai communities, while Palma Communities provides community and property management services to residents.

Palma's development timeline lists Silverene Towers in Dubai Marina, Infinity Cayan Tower, Serenia Residences The Palm, Olivara Residences & Park and Serenia Living on Palm Jumeirah. Its most recent master project is Serenia District at Jumeirah Islands. Palma has also announced that Palma Development joined the Dubai Land Department's First-Time Home Buyers Programme.

On Distress Property Finder, Palma listings are concentrated on Palm Jumeirah, where most of its recent homes sit. That makes this page a useful starting point for buyers looking for distressed and below-market homes on the Palm's crescent.

Portfolio and locations

Palma's official project pages describe the following developments:

• Serenia Residences The Palm – a private residential resort on the crescent of Palm Jumeirah with direct beach access, an infinity pool, a lap pool, a children's pool, a tennis court and a gym. Palma gives 2015 as the launch year and 2018 as the completion year. DPF data splits listings in this project between buildings recorded as Serenia Residences West and Serenia Residences North. Browse Palm Jumeirah community listings or the Palm Jumeirah area page.
• Serenia Living – residences at the tip of the West Crescent of Palm Jumeirah, next to Atlantis The Palm, offering two- to four-bedroom homes and penthouses. Palma shows a 2022 launch.
• Silverene Towers – the Dubai Marina project that Palma's timeline lists against 2012 as its flagship. See Dubai Marina listings.
• Serenia District – a master community at Jumeirah Islands with six lifestyle zones and towers designed by Nikken Sekkei, built around a three-level clubhouse.

A matching canonical DPF page for Jumeirah Islands could not be confirmed when this guide was drafted, so it is not linked here.

Property types

Palma's portfolio is weighted towards apartments and penthouses in resort-style buildings. Serenia Residences and Serenia Living combine beachfront access with extensive shared amenities, while Serenia District adds tower living within a master community. Palma also offers services such as interior design, handover support, home management and property management to owners at Serenia Residences.

What buyers should verify

1. Confirm the building or wing. DPF data uses West and North names for parts of Serenia Residences, while Palma's own page uses the single name Serenia Residences The Palm. Match the building and unit on the title deed.
2. Check completion status. Serenia Residences is completed, while Serenia Living and Serenia District are newer. For off-plan units, use the Dubai Land Department's Project Status Enquiry service.
3. Ask about management services. If a unit is in a property management arrangement with Palma, request the current agreement and any notice terms.
4. Separate similar names. Serenia Residences, Serenia Living and Serenia District are different projects in different locations.

Finding distressed and below-market Palma properties

A distressed property in Dubai is usually one whose owner wants or needs to sell quickly. At completed Palma buildings such as Serenia Residences, distress listings are ready resales from a motivated seller, and the useful comparison is below market value, meaning the asking price against recent sales of similar units in the same building. At newer projects, a distress listing may be an off-plan resale or assignment, where the buyer takes over the seller's Oqood registration and remaining payment plan; there, below original price (below OP) compares the asking price with the seller's original Palma contract.

Before agreeing to an urgent sale or a cash buyer deal, ask for the title deed or Oqood certificate, a statement showing any outstanding balance to the developer or a lender, and confirm the developer NOC conditions. The sale is registered through the Dubai Land Department.