Boulevard Point
Boulevard Point is a single sixty-eight-storey Emaar tower in Downtown Dubai with one- to three-bedroom apartments facing The Old Town and the boulevard. Here is how motivated owners price ready units, how to benchmark them, and how a title transfer works.

Overview of Boulevard Point
Boulevard Point is a residential tower by Emaar in Downtown Dubai. Emaar's project page describes one tower of sixty-eight storeys with one-, two- and three-bedroom apartments, views across The Old Town and the wider district, and amenities that include swimming pools, a fully equipped gym, a kids' club and play area, and a function lawn. Emaar also highlights the link to the Dubai Metro and the short hop to DIFC.
The tower is part of Emaar's established Downtown portfolio rather than a new launch, which means most transactions here are sales of completed homes with a title deed rather than off-plan contracts. That changes the buyer's calculation. There is no developer payment schedule to inherit and no construction risk, but there is the condition of a lived-in home to assess, an existing tenancy to consider, and a service charge history to review. Each of these can justify a lower price, so a reduction is not automatically a sign of hidden value.
What a reduced price means in a ready tower
In a completed building the seller is not escaping a payment plan; they are usually responding to a life event or a financing decision. An owner relocating abroad, a landlord whose tenant has left, or a family selling an estate may all choose speed over price. Those are the situations in which a motivated seller will accept a below market offer. Sellers who have already bought their next home elsewhere are often the most flexible, since carrying two properties is expensive and time-consuming.
A forced sale can also arise when a mortgage falls into arrears, and such cases tend to move quickly. Whatever the trigger, DPF's role is to show the ask clearly and, where available, the context the seller provides. You decide whether it represents value.
Measuring value
Downtown Dubai is dense with towers of different ages and specifications. To judge a Boulevard Point listing:
- compare it with similar units in the same tower, adjusting for floor, view and condition;
- check neighbouring Emaar towers on the boulevard with a similar age and amenity set;
- review recent title transfers registered by the Dubai Land Department (DLD).
An ask comfortably beneath those references is a credible BMV opportunity, or in other words a unit priced under market value. Remember that view premiums can be large in this district, so a cheaper unit facing inward may simply be fairly priced for its outlook.
The transfer process
Buying a ready unit means a title deed transfer. The seller obtains a NOC from Emaar, which requires service charges to be paid up to date. If the property is mortgaged, the bank provides a liability letter and releases its charge on the transfer day. Both parties, or their representatives, then attend a DLD trustee office to complete. Agree in writing who pays which fee before signing the memorandum of understanding.
Points to inspect
- The title deed and a current service charge statement.
- Any tenancy contract and the notice position if you plan to occupy.
- The condition of fittings and appliances, since some units are original.
- Confirmation of parking allocation.
- Whether the seller's bank has issued a liability letter.
A short off-market conversation can sometimes produce a better price than a listed one, but the checks above still apply in full.
Getting around
Downtown Dubai lies between Sheikh Zayed Road and Financial Centre Road, with Business Bay immediately south. The Downtown Dubai guide, the Business Bay page and the Dubai city guide give wider context, and our Emaar developer page lists related projects.
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Properties in Boulevard Point
Duplex Penthouse in Boulevard Point, Downtown Dubai at AED 19,000,000 - Burj Khalifa View, Rented3,550 sqft · PenthouseAED 19,000,000Boulevard Point · Downtown Dubai · Downtown DubaiView property →
Three-Bedroom Apartment with Maid's Room at Boulevard Point, Downtown Dubai — Vacant, Ready Distress Resale3 beds · 1,825 sqft · ApartmentAED 7,600,000Boulevard Point · Downtown Dubai · Downtown DubaiView property →
3 Bedroom Plus Maid in Boulevard Point, Downtown Dubai with Burj Khalifa and Dubai Mall Views3 beds · 1,825 sqft · ApartmentAED 7,600,000Boulevard Point · Downtown Dubai · Downtown DubaiView property →