Dubai’s branded residences market is expected to expand by around 80%, reaching close to 250 projects by 2030, according to market insights from Dubai-based real estate consultancy VVS Estate.
Savills’ Branded Residences 2024/25 Report reveals that the global branded residences sector has expanded by more than 180% over the past decade, with over 700 completed projects and an additional 790 developments currently in the pipeline.
The report identifies nearly 140 active branded residence projects in Dubai, giving the emirate the highest global concentration of such developments. It also highlights that the EMEA region accounts for almost 30% of the total global branded residence supply.
Within EMEA, the Middle East represents around 12% of global branded residences and is forecast by Savills to experience the fastest growth. Supply across the region is projected to increase by approximately 120% by 2030.
Valentina Rusu, founder of VVS Estate, said:
“Cross referencing these findings with Property Finder’s 2,300 plus off-plan developments across the UAE further indicates that Dubai’s branded residences are projected to increase by 80%, potentially reaching 250 projects by 2030.”
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Property Finder data highlights several branded residential developments with confirmed handover schedules. These include:
The data also shows that developers are increasingly transparent about construction progress and payment plans across these projects.
Projects combining residential, hospitality, wellness, and commercial elements are a growing part of the branded residences pipeline. One example is Lumena Alta by Omniyat, a 380-metre tower incorporating hotel accommodation, wellness facilities, and commercial space.
“Branded residences go beyond luxury and sales; they represent value. Buyers are not just interested in purchasing a home, but investing in a lifestyle. The brand embodies a unique vision that leaves a lasting impact,” Rusu said.
According to VVS Estate projections, Dubai is expected to reach nearly 250 branded and hybrid developments by 2030, with longer-term forecasts suggesting a potential for around 400 projects by 2035.
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