Property Overview
A 1-bedroom apartment in Violet Tower, JVC by Dubai Investments Real Estate (subsidiary of DFM-listed Dubai Investments PJSC) at AED 1,050,000 (AED 1,278 per sqft). BUA 822 sqft. Community view. Agent describes as off-plan distress with a 2-day window, direct from seller. No original price disclosed.
Property Highlights
- Type: 1BR apartment
- BUA: 822 sqft
- Asking price: AED 1,050,000
- Rate: AED 1,278 per sqft
- View: Community
- Tower: 27 floors, 288 units
- Developer: Dubai Investments Real Estate (DFM-listed parent)
- Status: 70% complete (Jun 2026)
- HO: Dec 2026 (delayed from Q2 2026)
- Sale type: Direct from seller
Pricing Analysis
DLD Transactions for 1BR in Violet Tower (2026)
- AED 1,117,746 for 828 sqft (Jun 2026, AED 1,350 per sqft)
- AED 1,113,237 for 825 sqft (Apr 2026, AED 1,350 per sqft)
- AED 1,076,348 for 828 sqft (Sep 2026, AED 1,300 per sqft)
- AED 1,010,124 for 881 sqft (Sep 2026, AED 1,147 per sqft)
Average DLD 1BR transaction: approximately AED 1,079,000 (AED 1,287 per sqft). At AED 1,050,000 (AED 1,278 per sqft), the asking is marginally below the DLD average. The most recent comparable (828 sqft at AED 1,076,348 in September 2026) is close to the asking. The price is at market, not dramatically below it.
Active 1BR Listings
- AED 1,300,000 for 817 sqft (Dubizzle, AED 1,591 per sqft, high floor)
- AED 1,249,999 for 768 sqft (Property Finder, AED 1,627 per sqft, partly furnished)
Active listings at AED 1,250,000 to AED 1,300,000 represent asking prices, which typically include negotiation room. The AED 1,050,000 asking is 16% to 19% below these listings. Part of this gap may reflect the community view (lowest view tier in JVC) and the seller's motivation to exit.
Community View Discount
In JVC, community view is the lowest view tier, facing internal streets, low-rise villas and neighbouring towers. The view hierarchy: community view (lowest), park view, pool view, open view, skyline view (highest). Community-view units typically trade at a 5% to 10% discount versus park or pool-facing units. This partly explains the price difference versus higher-priced listings.
Developer Background
Dubai Investments Real Estate LLC is a subsidiary of Dubai Investments PJSC, a diversified holding company listed on the Dubai Financial Market. The parent company has a 30+ year track record across real estate, industrial, financial services and healthcare sectors. Violet Tower (AED 300 million project cost) was launched in October 2023 with sales opening. The DFM-listed corporate backing reduces developer default risk compared to private developers, though construction delays have occurred.
Payment Plan Considerations
The standard Violet Tower plan is 20/40/40: 20% booking, 40% construction, 40% post-handover. Buyers assuming this assignment should verify how much of the payment plan has been paid. Key scenarios:
- If 20% paid (AED 210,000): buyer pays seller AED 210,000 plus any premium, then AED 840,000 to developer
- If 60% paid (AED 630,000): buyer pays seller AED 630,000 plus any premium, then AED 420,000 to developer
The exact remaining balance to the developer should be confirmed from the SPA and payment receipts.
About JVC
A master-planned community with over 2,500 buildings. Known for affordable pricing and high rental demand. JVC District 14 (where Violet Tower is located) is a developing area. Connected by Al Khail Road and Hessa Street. Freehold ownership.
Verification Notes
The selling price (AED 1,050,000), BUA (822 sqft), community view, December 2026 handover, direct sale and 2-day window are from the agent brief. No original price was provided, so savings cannot be calculated. The 822 sqft is consistent with DLD-recorded 1BR sizes (825 to 881 sqft). DLD data shows the price is at or slightly below recent transaction levels. The 2-day deadline is a pressure tactic, not a genuine constraint. Buyers should verify the SPA, Oqood registration, payment receipts and remaining balance before proceeding.